Handing down a fake watch to the next generation is special, but even more special is being able to hand down a fake watch business. This is the case with Oliver Smith Jeweler, with whom I spoke last week. Oliver's daughter, Elizabeth Smith, is now heading up the second branch of Oliver Smith Jeweler, opening in Aspen, Colorado, this July. At first there was Oliver Smith Jeweler in Arizona, then a Panerai Boutique in 2014, and now the location in Aspen that Ms. Smith will oversee opening this upcoming July. Read on to see how Oliver and Elizabeth are serving the horological community in the Great Southwest.
Elizabeth Smith, Oliver's daughter, the second generation of Oliver Smith Jewelers.
Everyone has a creation story. What's yours?Oliver Smith first began selling jewelry in 1981 by following a passion for design and fine craftsmanship. In 1985, he opened his first store in Scottsdale, Arizona, where he saw a need for trusted, detail-oriented jewelers in the Phoenix valley. Oliver began selling his first fake watch brand with Raymond Weil in 1987, quickly followed by Cartier.
The 1985 store opening.
Today, Oliver Smith Jeweler is an authorized dealer of Panerai, A. Lange & Söhne, Jaeger-LeCoultre, Blancpain, and Hermès, along with a large ongoing collection of certified pre-owned timepieces and Oliver Smith custom jewelry designs.
In 2018, we expanded to Aspen with the purchase of the Panerai Boutique, with a breathtaking view overlooking the town of Aspen and its nearby mountains. This summer, we are continuing our growth with an Oliver Smith Jeweler boutique in Aspen, specializing in certified pre-owned timepieces. Oliver's two daughters have both joined in the boutiques' management, expanding this family business to its second generation.
The Panerai Boutique in Aspen.
The interior of the Panerai Boutique.
How has Oliver Smith Jeweler been supporting the fake watch community?In Scottsdale, we provide a place for local fake watch enthusiasts to gather, discuss, try on watches, etc. We founded the Horological Society of Arizona, a group that meets monthly to learn and share fake watch stories. We hold several events throughout the year in conjunction with our amazing fake watch brands such as Car and Cigars in December, which has become our largest event of the year. We were looking for a way to engage clients leading up to Christmas and noticed that many of our clients had beautiful car collections that they rarely had an occasion to showcase. Cars and Cigars was born, and now, every December features 100 cars and over 350 attendees, sharing their car and fake watch collections.
Cars and Cigars at Oliver Smith in Scottsdale.
In Aspen, we have available hard-to-find Panerai replica watches in one of the most beautiful boutiques in the country. This July, we will be opening an Oliver Smith Jeweler boutique that will be 100% focused on certified pre-owned watches, in addition to estate and Oliver Smith jewelry. Our first rotating collection will be Iconic Sports Watches, where we're bringing together a large collection of the most sought-after sports pieces, including models from Replica Rolex, Audemars Piguet, Patek Philippe, Panerai, and Omega, just to name a few.
Oliver Smith
In the summer of 2019, we debuted our Panerai Retrospective which, due to its huge success, has become an on-going collection of historical and vintage Panerais. At any one time, we have 30 to 40 replica watches from the 1930s to 1997, all important to the Panerai story. These are also available via our website.
What replica watches do you carry that folks should be paying attention to right now?Panerai is a great lifestyle fake watch brand for Scottsdale and Aspen. It is a fake watch that can be worn 24/7, and the classic design never goes out of style. We have been an authorized dealer since 2000. Oliver was an early adopter and has been intimately involved with Panerai for a very long time.
Recently, we have seen an incredible amount of interest in A. Lange & Söhne. It seems that many of our clients are looking for the next big thing and that Lange is filling that slot for many of them.
We also carry the finest collection of previously enjoyed timepieces in the Valley of the Sun. Our Master Watchmaker Ben Lam personally inspects every piece, and we provide a one-year warranty on every piece.
What do you specialize in?Customer satisfaction. Every connection we make to our community is important. We have worked from the ground up to make every customer and every transaction special and important. In these times of separation, our clients know that they can rely on us to be there no matter what the situation. Our motto: The answer is "yes," now, what was the question?
How can customers and those interested in purchasing a fake watch connect with you?We are available for purchase or consultation Monday through Saturday from 10:00 AM to 5:30 PM, on our website 24 hours a day and, if need be, any one of us will gladly give you our cell phone number for ease of access anytime!
We're active on both Instagram and YouTube, where we produce educational, relevant videos for the fake watch community.
We held three fake watch auctions for clients in May via Zoom. Due to lockdowns, we were eager to move some pre-owned inventory and wanted a fun, engaging way to bring this opportunity to our clients. Turnout was great. The auctions proved that our business and clients can adapt to a new digital, more physically distant world.
Oliver Smith Jeweler
8787 N. Scottsdale Rd Ste 116 Scottsdale, AZ 85253 480-607-4444
400 E. Hyman Ave. Aspen, CO 81611 970-544-1868
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